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Game Plan 2014: Seeing Around the Corners

Association Adviser

Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. Many associations lack member communication plans that are fully integrated. Kelly Donovan , Naylor’s team leader for online marketing, agreed.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. To everyone’s surprise, the team’s data nerds substantially outperformed its old school, tobacco-spewing talent scouts. My early experience with Big Data. ” Conclusion.

Survey 60
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Writing the Financial Policy : Off Stage

Off Stage

Many AEs spend a great deal of time writing and revising association. Associations spend significant. area of association management, even though significantly few of us have. However, no single policy area is more important to an associations. communication than one that is constantly re-inventing itself in.

Review 40