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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Blog Archive. Good Blogs. Association Blog Comments.

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15 Changes in the Learning Business Landscape

Leading Learning

The Spread of Social. Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. As with video, it would be hard to underestimate the impact of social media.

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