Jeffrey Cufaude, Idea Architects: Four Innovation Lessons with.
Idea Architects
JULY 15, 2012
More than 10 years old, the ABC Nightline episode in which the innovation gurus from IDEO redesign the grocery store shopping cart still offers timeless insights about the innovation process. This field research yields more powerful learning than a committee continuing to study and perfect a lone pilot effort ever could. Dec 2002 (6).
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