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15 Changes in the Learning Business Landscape

Leading Learning

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.

Course 101
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Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. You pay for the ease of use that comes with Mailchimp and Campaign Monitor, for example. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002.

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later! Or, perhaps airfare and hotel rates during fly-in season are cost prohibitive. Advocacy Academies.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Take the time to formulate the right questions and pilot test before you go live. My early experience with Big Data. “Data should be the start of the conversation, not the end of it.”

Survey 60