2002 Cost Recruitment Revenue 
Associations Now
FEBRUARY 8, 2017
Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member.
Membership Marketing
JANUARY 19, 2012
Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Non-Dues Revenue. (1).
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