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Daily Buzz: The.Org Battle Gets a Public Protest

Associations Now

On Friday, protesters will gather outside the Los Angeles offices of the Internet Corporation for Assigned Names and Numbers (ICANN)—a global nonprofit that manages the internet’s address system. Content marketing and permission-based marketing are different, writes Kivi Leroux Miller on Nonprofit Marketing Guide.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.