2002, Marketing, Strategy and Survey

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

MARCH 6, 2018

Since I began working at AAOMS in 2002. There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance.

Library

Library Content Education Certificate

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

Marketing

Marketing Cost Price Survey

Association Universe

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Membership Marketing Blog: Your Membership Value Equation

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