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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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Best of the Web: February 2013

Association Adviser

This technology may not be far off. One of the most difficult decisions in talking about the history of any aspect of computing, or even of technology as a whole, is to decide when it started. MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Alison Hall. MeetingsNet.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. How does the GDPR relate to US-based nonprofit marketing and communications? Users must actively opt-in, so the default setting on any checkboxes must be blank.

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Association Brain Food Weekly: 3.13.20

Reid All About it

I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. – Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. 2 CMP credits.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection? Are we communicating about that mission, that commitment that our organization has, in an effective way? Do people really care about the newsletter?

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How to Successfully Reach Donors Across Multiple Channels

Achieve

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help. Generate blog content.

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