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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. Don’t forget to personalize your email. Invalid emails. Misspelled emails.

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A Tiny Reminder of the Value of Experiments

Associations Now

So instead, we decided to do something much smaller in scale and involving something that’s becoming a bit of a trend these days: the use of emojis in emails. It’s also a relatively untapped approach in certain spaces—as Vocus noted in 2012, B2B marketers had used them rarely , if at all. . Not Seeing Emojis?

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How to Successfully Reach Donors Across Multiple Channels

Achieve

Before we begin, let’s go over the importance of understanding your nonprofit’s audience so you can develop a winning marketing strategy. Once you’ve identified the channels that may appeal to your supporters or a specific segment of your donors, it’s important that you tailor your content to each specific platform. Monitor metrics.

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