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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. This is actually a good thing. Clean and Compliant. Need help getting started? Give rasa.io

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1).

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3). Jan 2003 (2). Dec 2004 (1).

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Jeffrey Cufaude, Idea Architects: Design Principles for 5-Star Learning

Idea Architects

E ngage individuals in meaningful reflection and practical application of the session content. in other words, the so what and now what of the content. Doing so can help increase the amount of content transfer. Doing so can help increase the amount of content transfer. Make sure you offer a mix of examples.

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Jeffrey Cufaude, Idea Architects: People Are Starved for Real.

Idea Architects

Beginning in 2013, I hope to change that by repurposing a portion of my work to provide even more content-rich learning experiences coupled with compelling conversation over a sustained period of time. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3).

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Best of the Web: February 2013

Association Adviser

Are you creating content for content’s sake? MySpace in 2003? Does your association have a magazine, newsletter, directory or website in need of revival? @AssociationsNow : Why Facebook users are disengaging, and why you should watch the slow fade: bit.ly/14T5cIp 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Two work on content, two work on marketing and two work in the public relations space.

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