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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. This will give you a good idea of the type of content and relationship-building tactics that most resonate with supporters. The answer is with a strong text messaging strategy.

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Why email success starts with a clean subscriber list

Association Success

Nowadays, you can’t be too careful with who you communicate with online. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. Clean and Compliant.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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Best of the Web: February 2013

Association Adviser

Are you creating content for content’s sake? MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? 14T5cIp #assnchat. 9 Marketing Strategies You Must Stop Using—Now.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. Are we communicating about that connection? Yes, that is content.

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Association Brain Food Weekly: 3.13.20

Reid All About it

– Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. 2 CMP credits.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Let’s take a closer look at popular social media channels and the ideal type of content to share on them: Instagram.

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