Higher Logic

JANUARY 24, 2019

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

Communications 209

Communications Software Member Engagement Event Planning 209

Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. 1 CAE credit. More info/register. Wed 2/14 at 1 p.m.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Aaron Wolowiec

JANUARY 19, 2016

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

Communications 100

Communications Social Media Newsletter Video 100

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Wild Apricot

FEBRUARY 20, 2015

This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters. Facebook Apricot Jam Communications'

Content 150

Content Newsletter Communications 150

Reid All About it

APRIL 12, 2024

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Learn to create targeted personas in ChatGPT for personalized content and interactions. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Staff meetings.

Revenue 256

Revenue Strategy Price Newsletter 256

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Associations Now

MAY 3, 2019

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility. The post Membership Hack: Microvolunteering for Content Creation appeared first on Associations Now.

Content 101

Content Austin Newsletter Social Media 101

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Another 45 percent report that declining reader engagement comes from too many competing content options.

Communications 62

Communications Content Survey Analysis 62

Reid All About it

JUNE 30, 2023

. – Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. Host: Black In Events Network Thu 7/6 at 1 p.m.

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

AUGUST 30, 2019

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. However, old-school tactics still do the job pretty well.

Communications 94

Communications Report Newsletter America 94

Reid All About it

JANUARY 29, 2021

Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate. 8: Innovate. More info/register.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Content doesn’t have to be fully unique,” she said. It doesn’t.

Revenue 93

Revenue Team Communications Content 93

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? How can I distribute content most effectively to the right people? Define the Purpose of Your Content. What do you want your content to achieve? The Three Types of Association Content.

Content 150

Content Marketing Newsletter Communications 150

Multiview

AUGUST 1, 2019

Abstract: Email newsletters remain a vital communications vehicle for association engagement and marketing. Can the promise of artificial intelligence provide… The post Whitepaper: Is AI Right for Your Association’s Newsletter? appeared first on MultiView.

Newsletter 40

Newsletter Communications Marketing Content 40

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

Content 52

Content How To Newsletter Leadership 52

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge. Its effect?

Communications 62

Communications Social Media Newsletter Survey 62

Reid All About it

MARCH 24, 2023

GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Quick hits Can AI write thought leadership content for you? Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. Event scheduling. Event dates matter , says Adrienne Bryant, CAE. “We

Revenue 227

Revenue Chicago Leadership Education 227

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

Newsletter 148

Newsletter Strategy Content Technology 148

Association Adviser

JULY 27, 2016

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Creating engaging content. Tailor your communications channels and content.

Communications 60

Communications Content Survey Newsletter 60

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Repurpose your content into different mediums.

Communications 90

Communications Video Survey millennials 90

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. to 3:10 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? Importance of Content in Healthcare Creating content in the healthcare field is much different than other areas.

Content 52

Content Strategy Social Media Newsletter 52

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Links to original website content and registration pages is a must in an enewsletter strategy.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. If your target audience has opted into your communications, the open rate should be on the higher end. What to open? What to ignore? billion by 2019). associations, chambers, clubs) is 23.09%.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Example 1: Newsletters. Did you know….

Newsletter 189

Newsletter Maine Content Examples 189

Association Adviser

MAY 24, 2019

But what can you do for them when their ideas have outgrown your website or newsletter ads? Offer native sponsored content. What it is Native sponsored content looks just like content from your association, but […].

Content 67

Content Newsletter Revenue Communications 67

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 64

Revenue Communications Newsletter Directory 64

GrowthZone

AUGUST 3, 2023

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

Long Beach 148

Long Beach Iowa Video Utah 148

Association Success

DECEMBER 2, 2019

Well, a lot of content to consider. . “It It had been a while since we had taken such a comprehensive look at the site,” said Dayak, who serves as the vice president of Integrated Media and Communications for the APPA, “and we realized we had a ton of really good content, but content that had been saved for a long, long time.”. “It

Content 89

Content Newsletter Team Examples 89

Reid All About it

JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. Leverage Your Communication Style for Success in the Hybrid Work World.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Newsletters. shares 15 ways to improve your newsletter content and delivery. Chapter habits. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. Hear about newsletter best practices to increase engagement and curate outside content. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? Credentialing support. 1 CMP credit. .

LMS 256

LMS Revenue Arlington Education 256