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Why email success starts with a clean subscriber list

Association Success

Nowadays, you can’t be too careful with who you communicate with online. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. Clean and Compliant.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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The Long Road to Standards Adoption

Virtual

With its much-anticipated announcement this week, Apple became the latest and the last of the leading smartphone vendors to adopt Near Field Communication or NFC technology. And NFC devices can access digital content from so-called tags, inexpensive integrated circuits that can even be printed on posters with conductive ink.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. Are we communicating about that connection? Yes, that is content.

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Best of the Web: February 2013

Association Adviser

Are you creating content for content’s sake? MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

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Facilitation Friday #25: Five Keys to Strategy Discussions

Idea Architects

Review next steps with particular attention to timeframes, accountability, ans communications. And one of those steps simply must be identify the output from the strategy conversation that needs to be communicated, how and when that will occur, and who is responsible for that sharing. Oct 2003 (1). Sep 2003 (2).

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Jeffrey Cufaude, Idea Architects: Facilitation Friday #2: Behavior is.

Idea Architects

What are the communication norms in their organization? Think about the design and contents of the materials involved in this effort: the agenda, pre-reading, any advance homework or surveys, name badges or nameplates, and items you might have on tables to engage participants (toys, markers, notepads, Post-It’s). Oct 2003 (1).