Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 58

Email Marketing Marketing New York Guidelines 58

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Association Success

OCTOBER 28, 2020

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. The GDPR increased the obligations of organizations that collect and or process personal data.

California 78

California Newsletter Software Revenue 78

Achieve

MARCH 17, 2023

For example, an animal welfare organization running a text-to-donate campaign could share pictures of shelter animals in their care, explaining that all donations received will help power their wellbeing. To help your organization figure out what combination of strategies works best for your audience, you’ll need to monitor metrics.

How To 52

How To Social Media Video Content 52