article thumbnail

The Agriculture Industry’s Challenge: Marketing Meat to Millennials

Associations Now

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. Started in 2003, the campaign encourages consumers to eat vegetarian meals at least one day per week.

article thumbnail

Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. percent of millennial owners are women; among baby boomers that figure is 9 percent. Ride or die—men and women included.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Insurance is a highly regulated industry, so there is a lot our members must comply with.

Video 60
article thumbnail

Association Brain Food Weekly: 3.13.20

Reid All About it

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. WBT Systems suggests offering adulting programs to help young professionals in your industry survive and thrive in their careers. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Host: Gartner.

DC 44
article thumbnail

The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Millennials? I've been writing and speaking about this since 2003. I started writing about advertising and boomers in 2003. Back then the ad industry was ignoring baby boomers. Developing Millennial Leaders. Millennials. Has the person who wrote this never watched television? Posted by Eric Lanke.