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Serving Your Professional Community for Impact

Association Adviser

Working with the Chinese government, it took six years to open (1999-2005) and another eight years to build relationships and an office team to make the office effective in the local market. Loeb, right, presents an ISACA member with an association award in 2017. Opening the Beijing office was the most complex and challenging.

Boston 61
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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Cite sources, to quickly establish credibility.

Review 149