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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Cite sources, to quickly establish credibility.

Review 149
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What I Learned About Philanthropy, Fundraising, and Social Impact at IFCAsia in Bangkok

Beth Kanter

In 2005, we got a chance to meet face-to-face in London at the Global Voices Blogging Summit after I transitioned from being the Cambodia bridge blogger. When you teach internationally, it is important to localize your content and Tharum was able to provide many local and regional examples and tips.

Class 42
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How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

At our annual meeting (May 31-June 2, 2017 in Macon), we’re going to have several segments that are hands-on learning and sharing of ideas. We have several idea files, both paper and virtual, where we’ve been dumping notes and examples from other organizations for a few years now.

How To 73
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Serving Your Professional Community for Impact

Association Adviser

Working with the Chinese government, it took six years to open (1999-2005) and another eight years to build relationships and an office team to make the office effective in the local market. Loeb, right, presents an ISACA member with an association award in 2017. Opening the Beijing office was the most complex and challenging.

Boston 61