2005 Communications Project Revenue 
Association Adviser
JULY 5, 2017
Communication breaks down. They include lack of detailed planning and accountability, unclear expectations and prioritization, and poor communication and coordination. The resulting gap represents lost opportunities and revenue. Specifically, SPICE stands for scan, plan, implement, communicate and evaluate.
Aaron Wolowiec
SEPTEMBER 2, 2014
According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value because of defects and breakdowns in planning and execution.”. The resulting gap represents lost opportunities and revenue. Communication breaks down. Communicate. The Case for Execution.
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Associations Now
AUGUST 12, 2013
It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. According to the study, which has been tracking all forms of social media use since 2005, six in 10 people surveyed between the ages of 50 and 64—and 43 percent of those 65 and older—were social media users.
Associations Now
DECEMBER 12, 2016
Associations stress out a fair bit about their content strategy—a term I don’t exactly love, because it applies a lot of gravitas to what was once more simply called “communications.” But on another level, I wonder if some associations have absorbed the lessons about communications we’ve learned in the past decade or so.
Mizz Information
JUNE 29, 2011
Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011?
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