Golf’s Multi-Generational Marketing Efforts Suggest 7 Questions for Associations
SCD Group
JANUARY 3, 2013
Creativity, innovation, and a willingness—if not passion—for trying new things are paramount for change." The number of players peaked at 30 million in 2005 and has been sliding since, to 26.1 Not a “neighborhood game” or team sport and Millenials love doing stuff together. Slow to change and adapt? Golf’s challenges.
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