Remove 2006 Remove Certificate Remove Education Remove Recruitment

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! Remember this… it is more cost effective to convince your current members to spend their money on meaningful programs than it is to recruit new members. Educations and training, done right, can be like printing money for any association.