Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. ► 2007. (51). Speaking Engagements. Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

FEBRUARY 18, 2014

Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent. During an economic downturn, that’s when people tend to forego their regular maintenance and inspections—an important source of revenue for our members. Arnold Schwarzenegger starting in 2007. He is a great recruiter of talent.

Leadership 60

Leadership California Social Media Recruiting 60

Association Adviser

MAY 20, 2014

.” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8 Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Publications. Tuesday, January 19, 2010. View my complete profile.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2007. (51).

Price 40

Price Survey Recruiting Recruitment 40

Associations Now

FEBRUARY 11, 2015

It might be hard to draw a direct line between the two, but consider the impact of the release of Radiohead’s seventh studio album, In Rainbows , in 2007. It has positively impacted their experiences with membership, revenue, and giving. It has positively impacted their experiences with membership, revenue, and giving.

Price 40

Price New York Massachusetts Revenue 40