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The Case for Opening Your Social Network to Nonmembers

Associations Now

Today, a private online social networking platform is a common members-only benefit at associations. .” Keeping the social network private will attract [X] members who are willing to pay for access to an exclusive community. This highlights the core decision to be made about whether a social network should be private or open.

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So You Think You Know Non-Dues Revenue

Association Adviser

economy that’s in better shape than at any time since the Great Recession of 2008-09. Less than one-third of respondents to our study reported having a process in place for measuring member engagement with their communications. They are at the core of demonstrating member value and communicating the association’s messaging.

Revenue 60
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Product and Service Engagement Drives Membership Retention and

Membership Marketing

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. • Purchase a book or directory (13%). • Increase in new members over the past year. ► 2008. (82).