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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). Generating non-dues revenue from communications is a greater problem this year, with more than half (54 percent) of respondents stating they have trouble generating significant non-dues revenue from their publications.

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What Smart Associations Do Differently

Association Adviser

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. A snapshot of how times have changed since 2010: 2010. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

Texas 60
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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. High performing associations anticipate member needs before the member has to ask.