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2010 Membership Marketing Benchmarking Survey

Membership Marketing

Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. at Friday, February 12, 2010. ▼ 2010. (46).

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Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Wednesday, January 27, 2010. Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. at Wednesday, January 27, 2010. March 19, 2010 6:49 AM.

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Membership Marketing Blog: Yes Marketing Works

Membership Marketing

The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. You ground your projections with the best information that you have at the time.

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Ten Top Tips from the Membership Marketing Benchmarking Report

Membership Marketing

Thursday, June 10, 2010. One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. at Thursday, June 10, 2010. Labels: 2010 Benchmarking Survey.

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How Long does the Average Member Stay with an Association?

Membership Marketing

Thursday, December 9, 2010. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. Knowing the Average Tenure of your membership is a crucial data point to use in marketing planning and making long term budget projections. at Thursday, December 09, 2010.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. A look at how times have changed in just three years: Biggest changes since 2010. Michelle Mason, ASQ.

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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. This follows a substantial growth in the use of email from 2009 to 2010. Only 13.6% Tony Rossell.