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Product and Service Engagement Drives Membership Retention and

Membership Marketing

Tuesday, April 10, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , we asked associations to tell us first whether they offered a specific program or service and then the proportion of their members that participated in it. . • Acquire or maintain a certification (22%). Publications.

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Six Components to Building Your Membership Model

Membership Marketing

Others require multiple years of membership tied to an event like certification. June 21, 2012 4:03 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

My Volunteer Board President and his fellow Directors recruited more members in a month than I did in seven years on the road. I have always been jealous of those trade associations with a powerful membership hook, like a killer price on an insurance program or a government mandated certification that members must have for employment.

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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. Let"s Talk!