Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2012. (18). Speaking Engagements.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff. Publications.

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YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. You can test price points by offering a special acquisition dues discount to new members. Publications.

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199.

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Membership Marketing

FEBRUARY 1, 2013

Our 2012 Membership Marketing Benchmarking Report highlights that once again “word of mouth” referrals is report as the most effective membership recruitment channel for associations. Specific financial rewards are provided by IEEE for recruiting members. MGM programs can be a part of the recruitment solution.

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Associations Now

JULY 17, 2013

Before 2012, the price of membership at the American Society of Interior Designers was mostly based on, as Troy Adkins put it, “gut feeling.” A lot of the discounts were used as loss leaders, but they didn’t lead anywhere. The analysis also revealed that ASID had a lot of discounts in place that weren’t effective.

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Newer Post.

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SCD Group

JULY 22, 2012

Sunday, July 22, 2012. Discounting fees for the unemployed? Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? “But whether you choose to discount or not, the more important point is that it pays to conduct statistically valid market tests.

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. January 4, 2012 10:46 AM. January 4, 2012 11:02 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18).

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Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment.

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Velvet Chainsaw

OCTOBER 3, 2012

I am also assuming that Jenise was given some type of compensation for her presentation, whether it was free registration, travel, lodging and expenses, a discount on registration or even paid a stipend or honorarium. Even if you give them a discounted or free registration, the relationship must be disclosed.

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SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. Recruit members or donors? Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP. ▼ 2012.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Speaking Engagements. Speaking Engagements. Publications.

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Associations Live

MAY 7, 2012

Monday, May 7, 2012. New Ideas for Recruiting and Retaining Your Members. See special NugoUgo app provider discount for MSAE members (MSAE Expo Conference app provider). May 16, 2012 1:41 PM. skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! 10 steps of communication.

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Speaking Engagements. Publications.

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Publications.

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Membership Marketing

MARCH 14, 2011

June 25, 2012 2:39 PM. In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). Also, take a look at my July, 2007 post on discounts (see link below). June 25, 2012 4:45 PM. ► 2012. (18). Quick clicks: July 26, 2012.

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Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. July 17, 2012 9:39 PM.

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SCD Group

DECEMBER 30, 2012

Part 2: Adopting Better Discount Practices: The second article in the series explores the better use of discounts. Deirdre Reid said it best in her post, Twitter Insights from the 2012 ASAE Technology Conference. “A 4 Rules for a Video to Go Viral By Joshua Hardwick of ShortyMedia. Responsive websites serve the passive member.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Build a Better Member Survey.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18).

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Speaking Engagements.

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Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Publications.

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Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Newer Post.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4).

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Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

SEPTEMBER 21, 2010

 ASAE Membership -- Recruitment and Retention. A new member discount is a great idea to test. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012.

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Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Post a Comment. Newer Post. Older Post. Let"s Talk!

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Five Steps to Building a Membership Recruitment St. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Membership Recruitment. (4).

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Membership Marketing

MAY 3, 2010

• Dues Discounts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Here is the link to register. • Price Points.

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Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Email This BlogThis! 1 comment: Anonymous said.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. You have a rich “vein” of content that you should be hard at work mining and extracting value from in the form of lead generation, e-commerce sales conversion, volunteer recruitment, online donations and more. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP.

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