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9 Strategies for Marketing Membership to Gen Z

Membersuite

Born between 1997 and 2012, they’re the largest generation in the U.S. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads.

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Can Associations Attract Millennials with Credentialing?

Associations Now

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? What lessons can associations learn from the study? What do they want?

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How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

Other education offerings include a professional certification for cardiac rehab professionals, as well as certification for cardiovascular and pulmonary rehab programs. From 2012 to 2016, these efforts have resulted in a 21 percent uptick in membership, along with the accompanying membership dues. Putting Purpose into Practice.

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Association 141+: Working in the Association World - Love It.

Association 141+

Providing opportunities for engineers to meet to work on new green initiatives, continuing education so that regulators produce safer pharmaceuticals, certification so that companies know their new employees have the knowledge to do their job safely and well - association help with all of this and more. ► 2012. (9). Blog Archive.

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Association 141+: Guest Appearances

Association 141+

Monday, January 30, 2012. 5 Tips to Keep Your Association Website on the Curve in 2012 - On the AssociationTech Blog - As 2012 ramps up there are a number of articles that have come out describing steps to take to make sure that your website stays forward looking. ▼ 2012. (9). Association 141+. Guest Appearances.

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You’re Never Too Old to Learn Something New

Association Adviser

Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. That may not seem surprising, but consider as recently as 2012, career/professional development was barely in the top 5. What’s driving that trend? Show me that benefit.”.

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The Hourglass Blog: Do You Want Your Members to Be "Smart" or.

The Hourglass Blog

What if were talking about the cost of the professional expertise and administrative expense necessary to manage a certification program? Developing Millennial Leaders. Millennials. ► 2012. (1). And what if were not talking about something as commoditized as a box lunch? Communication. Encore Careers. Governance.

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