2012 Proposal Recruiting Strategy 
Eric Lanke
APRIL 30, 2012
Monday, April 30, 2012. Everyone Is Responsible for Member Recruitment. Theres a great article in the March 2012 issue of Associations Now. " A High-Stakes Turnaround Strategy " is about Bob Weidner, CEO of the Metals Service Center Institute, and the strategy he used to turn that association around. Generations.
Eric Lanke
MARCH 19, 2012
Monday, March 19, 2012. 2 comments: Ann Massie Nelson March 19, 2012 9:46 AM Thanks, Eric. Amy Landis has initiated a fourth Innovation Circle for people interested in member recruitment strategies. Reply Delete Eric Lanke March 19, 2012 9:11 PM Thanks, Ann. Provocative Proposals for Change. ▼ 2012. (45).
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Association Adviser
MARCH 19, 2013
Recruit, retain, engage and repeat. The topic came up again in the 2012 Pulse Report by Greenfield Services Inc.—a a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. By Elsbeth W. Here’s why.
Membership Marketing
MAY 10, 2017
proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” The result: Since the start of 2012, the sales of subscription economy businesses are growing nine times faster than sales of companies in the S&P 500 and more than four times the rate of U.S.
Association Subculture
FEBRUARY 24, 2010
The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.
Associations Now
DECEMBER 14, 2015
All of which puts new scrutiny on Mayer, who came aboard as a purported turnaround artist in 2012. Those are newsmaking moves, but they’re not results of a strategy to define what the company does and improve it. Now the company is facing the likelihood of selling off its core business of search, news, and community.
Membership Marketing
SEPTEMBER 29, 2011
Sladek proposes a number of solutions to help in meeting these membership challenges. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Network with Me.
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