Remove 2013 Remove Association Value Remove Innovation Remove Revenue
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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

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On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Since that decision, Netflix’s revenue has tripled.

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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.