YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

JULY 28, 2017

Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. This week, for instance, it put out a call for beta testers for an updated version of the cloud-computing certification exam it released in 2013. How do they do it?

Certificate 44

Certificate Discount Price Recruiting 44

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

Recruiting 40

Recruiting Recruitment Discount Content 40

Membership Marketing

JULY 12, 2013

In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. These might include a free trial, a discount, a voucher for future purchases, or installment payments.

Marketing 40

Marketing How To Sample Discount 40

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? In a field with strong CE requirements, ACA learned that discounted rates on education for members weren’t quite enough. August 2013 was its 29th consecutive month of membership growth.

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Survey Price Recruiting Recruitment 40