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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. In 2013, no promotional strategy would be complete without a social media component. So if your association announcement is really worth sharing, be sure to tell your members more than once.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? You spend hours drafting, editing, rewriting, proofing and publishing them to communicate key association messages. Socially engaged online, that is.

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Social Media Roundup: Why You Should Annotate Your Conference Schedule

Associations Now

— michael cardus (@teambuildingny) September 23, 2013. Remedy: clear communication, by way of the annotated schedule, writes event expert Adrian Segar. But Segar notes that you shouldn’t discount the traditional schedule. — Plexus Consulting (@PlexusforAssns) September 23, 2013. ht @teambuildingny ).

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2014 Session Topics

ChatterBachs

Exercises that focus on customer service, communication, storytelling, collaboration, innovation, and related topics include but are not limited to: Five Objects. Communicate Like You’re Life Depended on It. Jay Daughtry is available to facilitate staff retreats and team-building exercises in 2014. The Tattoo Question.

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How Beta Testers Can Help Build Grade-A Exams

Associations Now

This week, for instance, it put out a call for beta testers for an updated version of the cloud-computing certification exam it released in 2013. They are kind of an early adopter of the certification if they pass the exam. Then they’ve got that as a credential that they can tout,” he says.

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Membership Musings From ASAE13

Associations Now

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. Here are four standouts.

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4 Survey Findings That Illustrate a Big Problem for Associations

Associations Now

Attendees packed the room for the “Membership Model Makeover” Learning Lab at the 2014 ASAE Marketing, Membership, and Communications Conference two weeks ago, and ( as I noted last week ) more than half of them raised their hands when a panelist asked if they were “struggling” with their membership models.

Survey 40