Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. In 2013, no promotional strategy would be complete without a social media component. So if your association announcement is really worth sharing, be sure to tell your members more than once.

Press Release 100

Press Release Marketing Social Media New York 100

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. 4) Can Your Conference Really be Personalized?

Social Media 150

Social Media millennials Recruiting Recruitment 150

ChatterBachs

DECEMBER 1, 2013

Exercises that focus on customer service, communication, storytelling, collaboration, innovation, and related topics include but are not limited to: Five Objects. Communicate Like You’re Life Depended on It. Content Marketing Lessons from Major Brands. The Tattoo Question. The Lemonade Stand. Organization Idol.

Social Media 28

Social Media Discount Innovation Team 28

Associations Now

SEPTEMBER 23, 2013

Market your event with an annotated schedule #eventprofs #assnchat #mpi #pcma [link] via @ASegar. — michael cardus (@teambuildingny) September 23, 2013. Remedy: clear communication, by way of the annotated schedule, writes event expert Adrian Segar. But Segar notes that you shouldn’t discount the traditional schedule.

Social Media 40

Social Media Conference Discount Communications 40

Associations Now

JULY 2, 2014

Even though 69 percent of associations said their membership grew or stayed the same in the past year in Marketing General, Inc.’s ’s latest “ Membership Marketing Benchmarking Report ,” I get the feeling a lot of associations aren’t happy with how they’re performing. ” Hybrid Associations.

Survey 40

Survey Discount Report Marketing 40

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. Here are four standouts. for each of their important segments.

Recruiting 40

Recruiting Recruitment Discount Content 40