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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.

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Farmers and Ranchers Alliance Announces “New Faces” Program

Associations Now

“What we found is that consumers—they trust farmers and ranchers,” said Paul Spooner, USFRA’s affiliate relations and ag communications manager. Spooner said the latter sparked the Faces of Farming & Ranching program, which launched in 2013. However, they’re less likely to trust farming and ranching practices.”.

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The Latest Internet of Things Group? The Open Connectivity Foundation

Associations Now

While the Open Connectivity Foundation is far from the only group focused on integrating the myriad Internet of Things approaches, the new organization hopes to use its wide membership base to its advantage. In 2013, AllSeen Alliance formed to standardize IoT function connectivity. “The

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Planning Your Nonprofit’s Capital Campaign: 4 Do's & Don'ts

Achieve

You’re ready to take your nonprofit to the next level, scale up its capacity, and make an even bigger impact in your community. Capital campaigns are among the biggest fundraising undertakings that nonprofit organizations tackle, and they only come around roughly once a decade. You’ll assess six key areas of your organization.

Project 52
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Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

Building a voice for your organization. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal. Check out the full infographic at Kivi’s Nonprofit Communications Blog. Finding new leads.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Authorization for the Perkins Act ended in 2013, but it has been operating under annual funding bills since then.”. Jill is also responsible for Naylor’s communication gap analysis and survey services.

America 63
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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”). 2013: A Year in Social Media.