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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 4. Plan ahead with your social strategy.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

“This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

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Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal. Finding new leads. Keeping the ones you have.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

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