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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. How to retain members and recruit new members for the future.

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Inbound Marketing’s Potential for Membership

Associations Now

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. The CRM capabilities are worth the extra investment, though, Martin says, especially for making the membership recruitment pitch.

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Healthier Association, Higher Membership Performance

Associations Now

NAADAC’s investment in technology upgrades shows the importance of having a healthy infrastructure to support your association’s work. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. “We couldn’t do it piecemeal. .

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