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Winning resources: CAI recognized for excellence in association media and publishing

Ungrated

At CAI, we feel honored and humbled to educate, support, and advocate for the millions of people living and working in community associations. Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. We believe our content is king.

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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. And trend data are even better.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. Please take a moment and download this case study.

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Inbound Marketing’s Potential for Membership

Associations Now

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. If they’re so good at content, though, why not?

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4 Email Copywriting Tips for Associations

MemberClicks

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Certain types of emails, like newsletters or monthly wrap-ups, will most likely have more than one CTA. it’s important to personalize your message as much as possible. The exception.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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When Your Best-in-Breed Tool Suddenly Wants to Do it All

Associations Now

The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront. Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify.

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