Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! As a former journalist, I love data. And trend data are even better.

Best of the Web: April 2014

Association Adviser

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. 9-12, 2014.

Social Media Roundup: What Got People Talking At MMCC 2014

Associations Now

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Amanda Kaiser (@SmoothThePath) June 17, 2014. — Karen Eftekari (@KarenatVERIS) June 18, 2014.

Seven Keys to Great Testimonials

Spark Consulting

ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>?

Best of the Web: January 2014

Association Adviser

Five Predictions for 2014. 12 Outdated Web Features That Need to Disappear in 2014. 23, 2014. 3-5, 2014. March 3-6, 2014. Does your association have a magazine, newsletter, directory or website in need of revival? The post Best of the Web: January 2014 appeared first on Association Adviser. Tania Anderson. BisNow. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge.

Best of the Web: February 2014

Association Adviser

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. Does your association have a magazine, newsletter, directory or website in need of revival? The post Best of the Web: February 2014 appeared first on Association Adviser. Posts We Like: Will Binge Learning Become the New Binge Watching? Samantha Whitehorne. Associations Now. Does More Engagement Mean More Renewals? Lyn Slater. Avectra. How to Create a Pinterest Place Board for an Event.

Best of the Web: June 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? The post Best of the Web: June 2014 appeared first on Association Adviser. Posts We Like: Getting Personal: Why Your Association Needs to Do It for Members. Richard Gott. XYZ University. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere. Affinity Center International. Is Your Conference Location Walkable Enough? Ernie Smith. Associations Now.

Getting Good WOM

Spark Consulting

Check out Andy Sernovitz’s blog or sign up for his GasPedal e-newsletter (at the blog). Want to increase your sales, market impact, and online search? According to MarketShare/Keller Fay , word of mouth has a significant, measurable impact on your marketing.

The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. Two years after graduating college, I entered the association world.

New data: Volunteerism at an all-time low

Aaron Wolowiec

You can ask people to suggest topics for your newsletter, magazine, blog, webinars or conference, or vote on topics others have suggested. As parents, I think most of us want to instill in our children the importance of giving back.

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Other Things for Association Executives to UNLearn in 2014

Association Subculture

Cee Lo Green I was lucky enough to be asked to make a few contributions to a recent newsletter sent out from yourmembership.com about " 10 Things Every Association Executive Should Stop Doing in 2014. " I see you driving ''round town With the girl I love and I''m like, Forget you!

Call for Presentations: Dead or Alive?

Aaron Wolowiec

If you’re approaching content development in a new or unique way, we’d love to interview you for a future blog post or newsletter feature.

Mission Driven Volunteer Q&A

Spark Consulting

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw.

Membership Marketing on a Shoestring Budget, NAHB-Style

Spark Consulting

Automate your blog content posting into an e-newsletter – for bonus points, let your members set their preferences for topics they’d like to hear about, and send PERSONALIZED e-newsletters. I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

Our suggestion is to email this link to potential respondents or include it in an e-newsletter to your members. This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. He has four years’ experience helping associations with member surveys and data.

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Link Love Friday: Measurement, “Unmembership” and More

Wild Apricot

This week''s Apricot Jam link round-up includes posts on: nonprofit measurement; membership models; online communities for associations; nonprofit newsletters; and inspiring your board. Apricot Jam

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication).

Association Change, Not-So-Big-Data, and More

Wild Apricot

This week''s link round-up offers 4 posts with tips on making change at associations, not-so-big data, board member''s bill of rights, and newsletter hacks. Apricot Jam

Link Love Friday: Ditch the Boring; Why Prospects Don’t Join & More

Wild Apricot

This week''s link round-up offers 5 posts on: effective board meetings; nonprofit e-Newsletters; "why prospects don''t join and members leave"; online community; and event fundraising. nonprofit membership Apricot Jam

Association Social Media: National Business Officers Association (NBOA)

SocialFish

This is a photo of me helping a member in the NBOA Connect Café at our 2014 Annual Meeting in Orlando. To do this, I scour a combination of blogs, websites and e-newsletters using SproutSocial , Feedly , Meltwater and Outlook.

Marketing for Success: Customize Association Content for Purpose, Audience, Delivery Channel

YourMembership Blog

Member Newsletters. Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? Am I delivering the right message to the right audience? How can I distribute content most effectively to the right people?

Use Design to Define Your Association’s Brand and Grow Membership

YourMembership Blog

Further, your brand elements carry through to your member collateral including renewal notices, internal/external communication, member newsletters, association letterhead, member cards, staff business cards, etc.

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

You interact with them through your website, newsletters, emails, social media channels and events. America’s hiring again and associations and their members have reason to celebrate.

The Power of Personalization

SocialFish

Today we are going to concentrate on creating a strong and effective personalized e-newsletter. Before jumping into your e-newsletter, think about the purpose and what you’d like to achieve. The top of your e-newsletter is the most important section.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success.

Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

I also subscribe to several daily e-newsletters to find content. AOTAEvents (@AOTAEvents) April 5, 2014. I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers.

3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

For the most part, if you belong to an association, you’re opting in to receive content from them–publications, email newsletters, etc.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

Newsletter and Publication Advertising. This article originally appeared in the January/February edition of ASAE’s “Associations Now – Great Ideas from Industry Partners.”

On Paid Social Amplification

SocialFish

Examples of conversion include offering an email address or subscribing to a newsletter. Guest post by Jennifer Landry. ————— You have web presence on several platforms, with consistent, creative content.

Association Social Media: American Anthropological Association

SocialFish

For example, one of the Twitter accounts serves as the mouthpiece of our Association newsletter. The Facebook community also enjoys such information, but thanks to the visual draw of posts, the Associations newsletter and journal article teasers are a huge ingredient to the page activity.

How To Craft A Better Brand Story

SocialFish

Too often we get caught up in communicating the tangible features and benefits: Sign up for the weekly newsletter showcasing what is new in the industry. Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association.

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Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

Send out a newsletter with great resources and articles weekly. Guest post by Daniel Kushner, CEO of Oktopost.com. ————– “Social media wasn’t made for businesses, it was made for people.” ” – Neal Schaffer, Maximize Social Media.

5 Elements Of Your Association’s Brand

SocialFish

This can be anything from your curated content newsletter to a research report to your annual conference. We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo.

Is Grittiness one of the Keys to Success?

Association Leaders

So I’ve also become a reader of blog postings and online newsletters – mostly on – you guessed it, leadership. Today, I read an interesting article in an online newsletter I read regularly called “strategy + business” The article is an interview with a psychologist (Angela Duckworth) who is a recent MacArthur Fellow who has a theory about how “grit” contributes to success in life. I like to read but don’t make enough time for it.

5 Ways To Do Blogger Outreach Better

SocialFish

——— Now that 2014 has taken over with a bang, everyone is scrambling to put goals, strategies and innovative campaigns in place so that they can look back and call it a good year.

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Link Love Friday: Measurement, “Unmembership” and More

Wild Apricot

This week''s Apricot Jam link round-up includes posts on: nonprofit measurement; membership models; online communities for associations; nonprofit newsletters; and inspiring your board. Apricot Jam

Using Online Community to Increase Member Retention

SocialFish

You must also weave the online community into your other communication vehicles: newsletters, print ads and editorial content in magazine, on-site meetups at conferences, cross-promotion in journals and other publications via journal clubs, and public social media channels.

Association Social Media: NASTAD

SocialFish

Association Social Media: National Society of Accountants

SocialFish

weekly member newsletters. I would love to see us create more original PR buzz and content tailored around that buzz to feed our social media, newsletters, and blogs.