Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! As a former journalist, I love data. And trend data are even better.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Best of the Web: April 2014

Association Adviser

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. 9-12, 2014.

Seven Keys to Great Testimonials

Spark Consulting

ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>?

Best of the Web: January 2014

Association Adviser

Five Predictions for 2014. 12 Outdated Web Features That Need to Disappear in 2014. 23, 2014. 3-5, 2014. March 3-6, 2014. Does your association have a magazine, newsletter, directory or website in need of revival? The post Best of the Web: January 2014 appeared first on Association Adviser. Tania Anderson. BisNow. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge.

Social Media Roundup: What Got People Talking At MMCC 2014

Associations Now

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Amanda Kaiser (@SmoothThePath) June 17, 2014. — Karen Eftekari (@KarenatVERIS) June 18, 2014.

Best of the Web: June 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? The post Best of the Web: June 2014 appeared first on Association Adviser. Posts We Like: Getting Personal: Why Your Association Needs to Do It for Members. Richard Gott. XYZ University. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere. Affinity Center International. Is Your Conference Location Walkable Enough? Ernie Smith. Associations Now.

Getting Good WOM

Spark Consulting

Check out Andy Sernovitz’s blog or sign up for his GasPedal e-newsletter (at the blog). Want to increase your sales, market impact, and online search? According to MarketShare/Keller Fay , word of mouth has a significant, measurable impact on your marketing.

Mission Driven Volunteer Q&A

Spark Consulting

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw.

Membership Marketing on a Shoestring Budget, NAHB-Style

Spark Consulting

Automate your blog content posting into an e-newsletter – for bonus points, let your members set their preferences for topics they’d like to hear about, and send PERSONALIZED e-newsletters. I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week.

Best of the Web: March 2014

Association Adviser

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014. May 18-21, 2014. Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Need a Good Mentor?

Idaho 60

Link Love Friday: Measurement, “Unmembership” and More

Wild Apricot

This week''s Apricot Jam link round-up includes posts on: nonprofit measurement; membership models; online communities for associations; nonprofit newsletters; and inspiring your board. Apricot Jam

Association Change, Not-So-Big-Data, and More

Wild Apricot

This week''s link round-up offers 4 posts with tips on making change at associations, not-so-big data, board member''s bill of rights, and newsletter hacks. Apricot Jam

Link Love Friday: Ditch the Boring; Why Prospects Don’t Join & More

Wild Apricot

This week''s link round-up offers 5 posts on: effective board meetings; nonprofit e-Newsletters; "why prospects don''t join and members leave"; online community; and event fundraising. nonprofit membership Apricot Jam

The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. Two years after graduating college, I entered the association world.

New data: Volunteerism at an all-time low

Aaron Wolowiec

You can ask people to suggest topics for your newsletter, magazine, blog, webinars or conference, or vote on topics others have suggested. As parents, I think most of us want to instill in our children the importance of giving back.

Survey 220

Call for Presentations: Dead or Alive?

Aaron Wolowiec

If you’re approaching content development in a new or unique way, we’d love to interview you for a future blog post or newsletter feature.

Marketing for Success: Customize Association Content for Purpose, Audience, Delivery Channel

YourMembership Blog

Member Newsletters. Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? Am I delivering the right message to the right audience? How can I distribute content most effectively to the right people?

Use Design to Define Your Association’s Brand and Grow Membership

YourMembership Blog

Further, your brand elements carry through to your member collateral including renewal notices, internal/external communication, member newsletters, association letterhead, member cards, staff business cards, etc.

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

You interact with them through your website, newsletters, emails, social media channels and events. America’s hiring again and associations and their members have reason to celebrate.

Other Things for Association Executives to UNLearn in 2014

Association Subculture

Cee Lo Green I was lucky enough to be asked to make a few contributions to a recent newsletter sent out from yourmembership.com about " 10 Things Every Association Executive Should Stop Doing in 2014. " I see you driving ''round town With the girl I love and I''m like, Forget you!

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

Newsletter and Publication Advertising. This article originally appeared in the January/February edition of ASAE’s “Associations Now – Great Ideas from Industry Partners.”

Link Love Friday: Measurement, “Unmembership” and More

Wild Apricot

This week''s Apricot Jam link round-up includes posts on: nonprofit measurement; membership models; online communities for associations; nonprofit newsletters; and inspiring your board. Apricot Jam

Is Grittiness one of the Keys to Success?

Association Leaders

So I’ve also become a reader of blog postings and online newsletters – mostly on – you guessed it, leadership. Today, I read an interesting article in an online newsletter I read regularly called “strategy + business” The article is an interview with a psychologist (Angela Duckworth) who is a recent MacArthur Fellow who has a theory about how “grit” contributes to success in life. I like to read but don’t make enough time for it.

Was Machiavelli Right? Are the Best Leaders Situational or Steadfast?

Association Leaders

I subscribe to an electronic newsletter published by booz&co called ‘strategy+business’ It often has interesting business and leadership related articles. If you read this blog regularly, you know I enjoy reading about leadership, particularly business leadership. I even have a few opinions of my own on the topic that I occasionally share. A recent article in ‘strategy+business’ caught my eye.

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication).

Got NDR (Non-Dues Revenue)?

Association Adviser

“But while the publications are valued, there is definitely a push toward alternative advertising and communications such as e-newsletters, social media and other web-based opportunities,” he added. Source: Association Adviser and Naylor, LLC 2014.

The Power of Personalization

SocialFish

Today we are going to concentrate on creating a strong and effective personalized e-newsletter. Before jumping into your e-newsletter, think about the purpose and what you’d like to achieve. The top of your e-newsletter is the most important section.

Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

I also subscribe to several daily e-newsletters to find content. AOTAEvents (@AOTAEvents) April 5, 2014. I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers.

How To Craft A Better Brand Story

SocialFish

Too often we get caught up in communicating the tangible features and benefits: Sign up for the weekly newsletter showcasing what is new in the industry. Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association.

How To 123

Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

Send out a newsletter with great resources and articles weekly. Guest post by Daniel Kushner, CEO of Oktopost.com. ————– “Social media wasn’t made for businesses, it was made for people.” ” – Neal Schaffer, Maximize Social Media.

Advocacy Do’s and Don’ts

Association Adviser

Lange advised texting and tweeting the news, sending out e-newsletters, hosting live forums, posting web articles and even going back to “the old telephone tree.” Hank Berkowitz, Editor-in-Chief.

Using Online Community to Increase Member Retention

SocialFish

You must also weave the online community into your other communication vehicles: newsletters, print ads and editorial content in magazine, on-site meetups at conferences, cross-promotion in journals and other publications via journal clubs, and public social media channels.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE.

Association Social Media: ASCD

SocialFish

We have units in ASCD dedicated to almost every area that impacts education: conferences and institutes, book publishing, magazines and newsletters, online courses and webinars, professional development consulting, public policy, and more.

The Power of Personalization

Associations Now

The Drug Information Association emailed personalized conference agendas for its 2014 annual meeting to 7,000 potential attendees. The attendee’s personalized newsfeed will be updated continuously, and IndustryTracker will also generate and send out personalized newsletters.

For News, Business Leaders Still Prefer Email, Study Says

Associations Now

Email newsletters, that is. According to a new Global Executives Study by the business-news site Quartz, two-thirds of business leaders reported that e-newsletters were one of the first three news sources they check daily.

A Few LinkedIn Tips for Associations

Cvent Association Tips

Make sure to promote your LinkedIn group in your association email newsletters and other marketing materials. For many associations, LinkedIn is a natural fit for engaging with members because its purpose is to facilitate the advancement of individual careers as well as businesses.

Tips 109

How A Circus Association Walks the Tightrope of Member Communication

Associations Now

For example, there are now two separate websites, two annual conferences (which rotate every other year), two newsletters, and a revamped magazine, American Circus Educators , specifically geared toward educators. “It’s