Associations Now

MARCH 28, 2014

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. — Joey Baird (@JoeyBaird) March 27, 2014. Tweet of the Day.

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Communications Newsletter Guidelines Email Marketing 40

Associations Now

JULY 1, 2014

Plus: Long live newsletters! — Dave Hendricks (@davehendricks) July 1, 2014. Email newsletters are still wildly popular, especially among executives , but a barrage can be a big problem for your readers. (ht The post Tuesday Buzz: Boost Your Membership With Effective Communication appeared first on Associations Now.'

Communications 40

Communications Newsletter New York Social Media 40

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

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Marketing Social Media Content Report 100

Association Adviser

FEBRUARY 18, 2014

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Game Plan 2014: Seeing Around the Corners.

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Revenue Newsletter Recruiting Recruitment 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. As Kathie Pugaczewski, CAE, Vice President of Communications and Technology for Ewald told me, “We are able to move from being an administrative focused business to a leadership focused business for our clients.”

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Case Study Arizona Social Media Revenue 150

Higher Logic

SEPTEMBER 15, 2016

Community goals with discussions & resources. CXPA and Higher Logic launched the CXPA Community on May 13, 2014. A group of members beta-tested the community, and CXPA set to launch it alongside the annual conference, Insight Exchange, in May. Top 10 community blogs received almost 8,000 views to date.

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SCD Group

NOVEMBER 11, 2014

Here are comments from the Forward Dash nonprofit newsletter: Email is still very much alive. Forrester (2014) More than 122 trillion emails are sent every hour. MarketingProfs (2014) Email is converts a whopping 25% of potential donors. Forrester (2014) More than 122 trillion emails are sent every hour.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity.

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Social Media Communications Content Strategy 60

Associations Now

JUNE 27, 2014

. — Lori Ely (@LoriatInformz) June 26, 2014. Are you overloading your newsletters with content? During an audit of the newsletter for its flagship magazine, EDUCAUSE Review Online , the association spotted a problem: The newsletter had a ton of content, but readers weren’t clicking on much of it.

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Newsletter Proposal Content Tips 40

Associations Now

JULY 14, 2014

The Hearing and Speech Agency : This Baltimore organization will explore the possibilities of Glass in helping people with communication difficulties. — Votenet Solutions (@votenet) July 14, 2014. Newsletters are back in vogue , with several organizations and individuals sparking a reinvention of the popular means of outreach.

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San Francisco Nashville Baltimore Newsletter 40

Associations Now

JUNE 18, 2014

— Howie Berman (@HoCoHowie) June 18, 2014. Learn about newsletter tips and tricks, the ins and outs of social outreach, and more by keeping tabs on the #mmccon hastag throughout the day as ASAE’s 2014 Marketing, Membership, and Communications Conference continues. Other good reads.

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Newsletter Social Media Survey Tips 40

Associations Now

APRIL 10, 2014

Here’s a look at how to better communicate benefits information. According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. According to MetLife’s 2014 “ U.S. intranet (48 percent).

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Associations Now

JUNE 18, 2014

According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. Associations have embraced the business of content marketing, but there have been growing pains along the way.

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Content Marketing Newsletter Strategy 40

Beth Kanter

DECEMBER 10, 2013

The 2014 version – new and improved has arrived! Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar guest post by Holly Minch. The 2014 LightBox Collaborative Editorial Calendar has arrived! You can download it here. What is it? How do I use it?

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Strategy Content Tools Newsletter 28

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. Articles on the organization’s website, on the other hand, received a middling 44 percent effectiveness rate, far below social media and e-newsletters.

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Content Marketing Social Media Newsletter 40

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. According to Association Adviser’s annual Association Communications Benchmarking Report, only about half (53.4

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Revenue Georgia Price Newsletter 60

Tom Morrison

JULY 30, 2014

Have An Effective Communications and Technology Strategy Once you have a group of passionate people leading the association and your programs and benefits are focused on meeting member needs, it is imperative you have an effective communication strategy. Many have focused on email communications.

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Member Engagement Newsletter Cost Communications 40

Mizz Information

MARCH 11, 2014

Of course, face to face is the best way to network and communicate, but realistically, that can''t happen every day. Online community can. Build it and they will come is a myth; you need a dedicated community manager to tie community into the rest of your association’s offerings—communication vehicles, marketing, events, etc.

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Cost Communications Course Newsletter 40

Associations Now

SEPTEMBER 28, 2016

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. If they’re so good at content, though, why not?

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Case Study eBook Content Social Media 40

Slice-Works

NOVEMBER 5, 2015

Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. Cameo: ◦ Each participant has only 60 seconds to communicate idea. Push an announcement to Twitter as soon as the feed goes live. Providing them with more value. .

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Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. Cameo: ◦ Each participant has only 60 seconds to communicate idea. Push an announcement to Twitter as soon as the feed goes live. Providing them with more value. .

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Organization San Francisco Social Media Austin 28

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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Member Engagement Products America Marketing 60

MemberClicks

DECEMBER 13, 2022

Aside from the point we made above about copy being the thing that communicates with your members what you’re trying to tell them, it actually has a few other purposes. For new members especially, email communication can help build relationships. Why your email copy matters. The right words make a difference. Now don’t panic.

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Tips eBook Email Marketing Price 92

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

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Associations Now

DECEMBER 11, 2013

Plus: Creating more engaging—and more profitable—association newsletters. A better newsletter: Despite the rise of email and mobile marketing, print newsletters remain among associations’ favorite means to share news and information with membership. What event trends are your looking forward to in 2014?

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Newsletter Nashville Social Media Revenue 40

Associations Now

OCTOBER 4, 2016

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.

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Press Release DC Newsletter Washington 106

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. During this phase, typically six months to one year in advance of your event, start by answering the following key questions: What needs to be communicated? To whom does the content need to be communicated? When and how often will the content be communicated?

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. During this phase, typically six months to one year in advance of your event, start by answering the following key questions: What needs to be communicated? To whom does the content need to be communicated? When and how often will the content be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Business 2 Community. Does your association have a magazine, newsletter, directory or website in need of revival? Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. Meagan Rockett. Greenfield Services, Inc.

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Directory Texas Newsletter Social Media 60

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. A few marketing trends to watch in today’s Lunchtime Links: Keep an eye on the trends: What’s the biggest goal for nonprofit marketers in 2014? Check out the full infographic at Kivi’s Nonprofit Communications Blog.

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Marketing Press Release Newsletter Social Media 40

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

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Social Media Library Resources Guidelines 120

Achieve

SEPTEMBER 3, 2014

MCON 2014. , We soon agreed to the strategy below, Tumblr agreed to promote the blog through its communication vehicles, and we launched MCONideas.tumblr.com in late June with high hopes. In less than a month (June 2014), we soared from 0 followers to more than 7,200. (Internet Retailer). It began when we invited. Intriguing?

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millennials Social Media Newsletter Analysis 40

Associations Now

SEPTEMBER 24, 2014

Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. And the document that was created … was our roadmap.” It all had to change.

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