Association Adviser

FEBRUARY 18, 2014

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Game Plan 2014: Seeing Around the Corners.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. As Kathie Pugaczewski, CAE, Vice President of Communications and Technology for Ewald told me, “We are able to move from being an administrative focused business to a leadership focused business for our clients.”

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Case Study Arizona Social Media Revenue 150

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. Here are comments from the Forward Dash nonprofit newsletter: Email is still very much alive. Forrester (2014) More than 122 trillion emails are sent every hour. What is going on here?

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8

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Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. Articles on the organization’s website, on the other hand, received a middling 44 percent effectiveness rate, far below social media and e-newsletters.

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Content Marketing Social Media Newsletter 40

Associations Now

SEPTEMBER 28, 2016

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. The CRM capabilities are worth the extra investment, though, Martin says, especially for making the membership recruitment pitch.

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Associations Now

SEPTEMBER 24, 2014

Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. And the document that was created … was our roadmap.” It all had to change.

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