2014 Email Marketing Marketing Strategy 
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
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Association Adviser
DECEMBER 17, 2013
The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.
Association Adviser
FEBRUARY 13, 2014
Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.
Associations Now
JULY 11, 2017
Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Mantas cautions that email marketers shouldn’t rest easy. That period ended July 1. It could come back at any time, on short notice.
Associations Now
APRIL 21, 2016
New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.
Associations Now
MAY 12, 2014
A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). But they’re also being created for.
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