YourMembership

NOVEMBER 26, 2014

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. During presentation we polled the attendees on their organization’s social networking maturity level.

Social Media 150

Social Media millennials Member Engagement Leadership 150

Association Adviser

DECEMBER 17, 2013

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. In the fall, we talked about customizing the membership experience and doing more for long-standing members in the later stages of their careers. Measuring social media. Re-thinking membership.

Social Media 60

Social Media Sample New York City Revenue 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. Social media/community. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

millennials 150

millennials Course Recruiting Recruitment 150

Association Adviser

MAY 20, 2014

”We tried a large email segmentation project last year, and it actually hurt our member engagement. In other words] your PR team will be using more social media, whereas your education department may be using more video conferencing, such as Skyping.” So, what would it take to improve that level of engagement?

Technology 60

Technology How To Video Social Media 60