YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

FEBRUARY 24, 2017

But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. Research shows that millennials’ primary reason for joining associations is access to job opportunities. You’ll create new revenue streams.

Revenue 60

Revenue millennials Conference Recruiting 60

Associations Now

APRIL 18, 2014

Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. As millennials continue to stake their claim to the job market, many nonprofits are scrambling to adapt and grow with them.

Recruiting 40

Recruiting Recruitment millennials Social Media 40

Associations Now

JULY 30, 2014

Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. Our survey report offers an opportunity to benchmark against other similar organizations in terms of budgets, membership recruitment, and retention strategies and more.

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Survey Recruiting Recruitment millennials 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Additional readings of the week will depend on what is out there.

millennials 40

millennials Texas Content Marketing 40

Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? Is technology a department, a strategy or something in between?

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Technology How To Video Social Media 60