2015 Directory Revenue Strategy 
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.
Smooth The Path
FEBRUARY 17, 2016
Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Associations have members, an annual conference, a directory and some kind of publication. Of course he is right. This is the essence of an association. Focus on What We Do.
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