Associations Now

FEBRUARY 16, 2016

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Association Adviser

OCTOBER 13, 2016

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. These tools help communication staff learn more about member preferences and provide a data-based foundation for more targeted communication.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 51

Email Marketing Report Revenue Marketing 51

Reid All About it

JUNE 17, 2016

Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Key Findings from the 2016 Association Email Marketing Benchmark Report.

LMS 150

LMS Raleigh Content millennials 150