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2015 Association Management Trends and Important News from YM

YourMembership

Welcome to 2015! As JP Guilbault, President and CEO of YourMembership put it, “There’s never been a better time for organizations worldwide to leverage their data and technology to create meaningful and personalized interactions to fulfill their missions, add member value and increase revenue.”. Changing membership models.

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Three Reasons Advertising Can Boost Your Community's Revenue (and Success)

Higher Logic

The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself. Communities are inherently useful outlets to grow and increase revenue streams.

Revenue 120
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60
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3 Association Growth Strategies

Potomac Core

Association revenues have grown by 25% in the last year and a half. Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. Demonstrate Strategic Alignment.

Strategy 164
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Social Media Roundup: Trello, a Tool Worth Trying

Associations Now

Managing a project can get confusing or even painful with the wrong tools. — Dennis Shiao (@dshiao) January 5, 2015. He says the board-based to-do tool “works flawlessly” on a number of platforms, and it can handle complexity without getting too complex. — Ben Martin, CAE (@bkmcae) January 5, 2015.

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Thursday Buzz: How Twitter Solved Its Revenue Problem

Associations Now

Sometimes the solution to a revenue problem might seem obvious to you—but not so obvious to the outside world. It’s a company that can make a billion dollars in revenue but has yet to amass the same number of users as Facebook. (In — Speaker John Boehner (@SpeakerBoehner) February 5, 2015. Case in point? link] @Pontifex.

Revenue 40
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Talkin’ SaaS Stats: Customer Success is Having a Moment

Higher Logic

Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ]. Utilizing these tools can help you connect with your customers in a meaningful way, giving you the opportunity to provide a customer experience that goes beyond the product. Again, we’re talking big picture here.

Software 174