Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The 2015 Membership Marketing Benchmarking Report also includes comments from participants on their successes and challenges in membership marketing. The most popular social media used by associations. ·

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Association Adviser

DECEMBER 20, 2017

Online training and certification aided by technology has had the biggest impact on respondents this year, followed by collaboration tools. If your association benefited from a tech tool not listed above, let us know what it is and how it helps your association in the comments below! We asked this same question at the end of 2015.

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Achieve

JUNE 21, 2015

The theme of MCON 2015 is “The Power of Influence: Art, Media, Business and Place” and an incredible lineup of speakers from the corporate, nonprofit and public sectors will share stories of the successes and failures they’ve encountered while changing the world. Join us at MCON 2015 this week and discover the power of influence.

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.orgSource

MARCH 4, 2024

Make It Real Jennifer explained that in 2015, ABMS set out to improve the onerous 10-year maintenance of certification exam process for physicians. Put Customers First In 2015, ABMS set out to create a more user-friendly process for the member boards to assess their physicians. ABMS works with a federation of 24 member boards.

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Spark Consulting

JUNE 1, 2021

A summary of digital transformation maturity assessment tools, and a recommendation as to which we think you should use. Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success (PDF), co-authored with Anna Caraveli, PhD, The Demand Networks, May 2015.

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Beth Kanter

NOVEMBER 17, 2014

There is no better tool for doing this than the LightBox Collaborative 5th Annual Editorial Calendar. Go get your free template right now so you are ahead of the curve for 2015. Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar – guest post by LightBox Collaborative Amanda Cooper.

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Associations Now

JANUARY 5, 2015

Managing a project can get confusing or even painful with the wrong tools. — Dennis Shiao (@dshiao) January 5, 2015. He says the board-based to-do tool “works flawlessly” on a number of platforms, and it can handle complexity without getting too complex. — Ben Martin, CAE (@bkmcae) January 5, 2015.

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Nimble AMS

DECEMBER 20, 2023

Since 2015, ASSH has leveraged Nimble AMS to support new and innovative approaches to organizational challenges. ASSH has leveraged Salesforce Flows to automate tools in its ecosystem, saving a minimum of 4 hours to a maximum of 28 hours per week. This time saved totals an entire afternoon for ASSH staff.

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Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. Part of that might be inspired by my recent discovery of Workflow , an iOS-based tool with similarly impressive capabilities.). I’d love to make an effort to fill in the gaps on my blog in 2015.).

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Aaron Wolowiec

DECEMBER 15, 2015

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. And remember, videos, even short ones, can be powerful tools for creating inspiration and excitement. And this means thinking beyond digital engagement.

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Higher Logic

MAY 23, 2019

They’re building automated processes with new tools to: Cut out clunky processes + reduce extra effort during onboarding. Plus, thanks to complementary tools like marketing automation, it makes the work of your membership staff less labor-intensive. Tools: Group activities into “campaigns,” and identify every element of that campaign.

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Associations Now

NOVEMBER 20, 2015

Facebook hopes this new tool will help nonprofits use its immense global network of 1.01 Other Good reads: Did your social media presence underwhelm in 2015? The post Friday Buzz: Facebook Introduces a New Fundraising Tool appeared first on Associations Now. billion daily users to make a positive impact on the world.

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Associations Now

AUGUST 6, 2014

The foundation developed the tool in partnership with American Express. The fist report is expected to launch in the first quarter of 2015, with follow-up reports produced every quarter for the United States and annually for other regions of the globe.

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Achurch

SEPTEMBER 16, 2020

For example, you can redirect funding you would have paid for your lease or mortgage to investments in CRM platforms with AI tools, smarter communication tools, upgraded technologies, and expanded services to provide a higher level of service to their customers. Ancillary Cost Savings. Please contact us for more information.

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Socious

AUGUST 27, 2015

It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

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Higher Logic

AUGUST 29, 2019

An online community , besides being the next wave of customer engagement , is the cross-functional tool or Swiss Army knife you need to support each step of your customer journey. If you can combine and integrate these tools in one central hub, you can reduce customer effort and make it easier for customers to be successful.

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YourMembership

JANUARY 23, 2015

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations.

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Higher Logic

MARCH 15, 2016

It’s not just a hypothesis -- in our 2015 State of Community Benchmarking Report, we found that organizations with communities have a 78 percent increase in retention compared to 22 percentage retention for organizations without communities. Here are two tools for community managers to break down the walls, spurring engagement and renewal: 1.

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Aptify

FEBRUARY 3, 2021

They also took into consideration the offering of built-in tools that make it easy to create member directories and update membership details quarterly or annually. These tools make it possible for association leaders to identify trends, analyze existing offerings, and determine if their organizations should introduce new programs.

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Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. In MS Word options, under Proofing, turn on the Readability Statistics tool.

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Associations Now

OCTOBER 8, 2019

It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations. Similarly, we saw that a 10 percent increase in the number of Facebook posts a nonprofit made in the year before the Omaha Gives day in 2015 was associated with it raising 2.6 percent more money during that campaign.”.

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Higher Logic

APRIL 11, 2019

Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ]. Utilizing these tools can help you connect with your customers in a meaningful way, giving you the opportunity to provide a customer experience that goes beyond the product. Again, we’re talking big picture here.

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Potomac Core

OCTOBER 4, 2016

Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. One example of aligning its resources is through its software platform. 3 Association Growth Strategies.

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YourMembership

MAY 8, 2015

And while geographical and time constraints make it more challenging to make a physical connection with every member, there are tools at your disposal to help engage and connect with a member whether they are across town, across the state or somewhere across the nation or the world. But what exactly does that mean?

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KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Twitter announced this new tool and now Twitter Publish is available to the public - check out https://curator.twitter.com to start curating and to create a collection like this one: Association Chat - LIVE!

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YourMembership

FEBRUARY 20, 2015

We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater. Improve their processes, enabling them to be more efficient in their daily work.

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Higher Logic

MARCH 9, 2016

In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report. Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line.

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Associations Now

SEPTEMBER 6, 2017

percent more email messages last year than they sent in 2015. While certainly not cause for alarm, email open rates declined slightly, from 36 percent in 2015 to 35.6 Start by using a headline analyzer tool, like the ones offered for free by ShareThrough or CoSchedule. Associations sent 12.3 Open and click rates are dropping.

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Associations Now

APRIL 4, 2017

The evolution of digital marketing tools hasn’t eliminated the need for marketers. For instance, the report—based on a survey of 314 marketing professionals—shows that there was a 19 percent increase in hiring between 2015 and 2016. Clean, organized web design, for example, will go a long way in making sure a message gets received.”.

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YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). What I saw there (at Xperience 2015) is impressive. As Reggie Henry said at the end of his presentation, “it is time to rethink and reimagine what we offer based on the tools and technologies available today.

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Higher Logic

APRIL 4, 2016

With new technologies, community platforms and collaborative tools, some people say email is going by the wayside. Why use email when we have so many new, fancy tools? In our 2015 Community Benchmarking Report , we set out to discover if there’s a connection between email and collaboration and, if so, what exactly it is.

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Aaron Wolowiec

JULY 12, 2016

In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. For most associations, membership renewal rates didn’t change this year.

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WBT Systems

DECEMBER 12, 2016

TopClass LMS had previously been named the Best Association LMS in 2015. TopClass LMS provides turnkey integration with association management systems (AMS), ecommerce, digital libraries, globalization, audience segmentation, mobile responsiveness, social learning, virtual classrooms, webcasting tools, and event management features.

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Eric Lanke

JANUARY 1, 2018

Among the many practical tools it taught me was the need to create "winnable games" for your team to go after, with regular and visual scorecards showing the team's progress towards each goal. The Crucible by Arthur Miller The only newcomer to this year's list, this was originally posted back in January 2015.

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GlowGlobally

JULY 26, 2016

Data Protection Commissioner (Case C-362/14) on October 6, 2015. Transatlantic Data Transfers: Challenges and Alternative Tools to Safe Harbour. US and European Perspectives on the Schrems Case (The Court of Justice of the European Union (CJEU) issued the final ruling in Schrems v. Looking Ahead: Practical Steps for US Associations.

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Associations Now

APRIL 5, 2019

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. Existing lists saw a 9 percent response rate in 2018, nearly triple the response rates in 2015, while nearly 5 percent of prospects responded.

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Eric Lanke

JULY 20, 2015

In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration, and intensity they—not you—want. Do you bend over backwards and try to add all the new tools and capabilities that this stranger is demanding? Probably not.

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