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Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Why Employees Resist Using Your Collaboration Tools

Associations Now

Is your association relying on the wrong tools to help staff collaborate? Instead, find out why your current tools are losing out to email and phone calls. And those cool tools like Slack or Box? When you’re trying to improve collaboration, don’t start with the tools—instead, focus on the problems you’re trying to solve.

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Did You Know? Online Training, Collaboration Tools Changed the Game for Associations in 2017

Association Adviser

Online training and certification aided by technology has had the biggest impact on respondents this year, followed by collaboration tools. If your association benefited from a tech tool not listed above, let us know what it is and how it helps your association in the comments below! We asked this same question at the end of 2015.

Tools 60
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Did You Know? Online Training, Collaboration Tools Changed the Game for Associations in 2017

Association Adviser

Online training and certification aided by technology has had the biggest impact on respondents this year, followed by collaboration tools. If your association benefited from a tech tool not listed above, let us know what it is and how it helps your association in the comments below! We asked this same question at the end of 2015.

Tools 60