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Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

The Big Picture: Why Rethink Your Onboarding Strategy. In this digital era, these strategies are just not practical for associations who want to stay relevant. They’re building automated processes with new tools to: Cut out clunky processes + reduce extra effort during onboarding. So how are organizations evolving?

How To 226
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The Ultimate Tool for Managing Your Organization’s Social Strategy: LightBox Collaborative Editorial Calendar 2015 Edition

Beth Kanter

We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their content and engagement strategies. Go get your free template right now so you are ahead of the curve for 2015. But it is no replacement for strategy!

Tools 28
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Free Download: 2015 Membership Marketing Benchmarking Report

Membership Marketing

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.

Report 40
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No more masses for association marketers

Aaron Wolowiec

1 tool for marketing among associations. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.

Marketing 140