Associations Now

MARCH 7, 2017

Is your association relying on the wrong tools to help staff collaborate? Instead, find out why your current tools are losing out to email and phone calls. And those cool tools like Slack or Box? When you’re trying to improve collaboration, don’t start with the tools—instead, focus on the problems you’re trying to solve.

Tools 78

Tools Report System Communications 78

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. A long-form job description is a great tool for a best-practices manual but is about as unsexy as it gets when it comes to recruitment advertising.

Communications 40

Communications Marketing Recruiting Recruitment 40

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

Marketing 40

Marketing Social Media Recruiting Recruitment 40

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. So where do online communities come in? Learn how to build your customer journey map with these seven online community touchpoints. Are they all over the place?

Software 192

Software Team Products Recruiting 192

KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Which apps are helping you with content and marketing for your association? Twitter announced this new tool and now Twitter Publish is available to the public - check out https://curator.twitter.com to start curating and to create a collection like this one: Association Chat - LIVE! How are these apps improving your jobs?

Proposal 100

Proposal Tools Content Marketing 100

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

Report 40

Report Marketing Social Media Leadership 40

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Higher Logic

SEPTEMBER 28, 2016

It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. And if so, how?

Social Media 120

Social Media Products Cost Communications 120

Associations Now

SEPTEMBER 6, 2017

Here are the important takeaways from two new reports on the email marketing landscape. The Association Email Marketing Benchmark Report from Informz is required reading for membership teams considering how to tweak their next email campaign based on their members’ behaviors. Marketing automation is growing—significantly.

Survey 95

Survey Email Marketing Report Tools 95

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. When the U.N.

DC 150

DC Washington America eBook 150

Associations Now

JUNE 1, 2015

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. Don’t just share your content on social media, but use those tools to tell stories.

Content 40

Content Tips Marketing Social Media 40

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Now is one of those rare times.”.

Denver 100

Denver Georgia Survey Report 100

Higher Logic

NOVEMBER 10, 2016

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”.

Library 180

Library Maryland Project Software 180

Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. See e-learning stats for the course creator market here.). The Growth of Mobile. I can’t remember the last time that happened. The Creator Economy.

Course 101

Course Video Cost Certificate 101

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. How has technology opened up new opportunities for more effective marketing, customer service, and even management? Does your organization use technology to better communicate internally?

Organization 100

Organization millennials Social Media Technology 100

Virtual

DECEMBER 29, 2014

Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. This blog explains where and how different associations should be speaking to their audiences—a question that will only get more complicated in 2015.

Social Media 100

Social Media Video Association Management Technology 100

Association Navigator

OCTOBER 8, 2012

How can we use them to enhance our communications and how can we prepare for attacks launched using these new tools? But these new tools also come with incredible disruptive potential. Social media allow your members to quickly and easily communicate directly among themselves. billion) – a 26-fold increase from 2011.

Social Media 100

Social Media Chicago Report Communications 100

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next. NOW IS THE TIME!

Video 28

Video Content Marketing Strategy 28

Association Success

DECEMBER 19, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Formation of new partnerships and collaboration beyond sales and marketing to innovation agreements—where the offline and online worlds work together.

Products 62

Products Industry Cost Technology 62

Higher Logic

NOVEMBER 17, 2015

Our annual research report, The State of Community Management (SOCM), clearly showed that providing ongoing professional development so community managers can work smarter and more effectively is critical for organizations that want to recognize value from their communities.

San Francisco 120

San Francisco Class Austin Boston 120

Associations Now

JUNE 1, 2015

Plus: where to look for social updates from the 2015 ASAE Membership, Marketing & Communications Conference. — ASAE MM&C Conference (@MMCconf) June 1, 2015. Ever wonder how large a crowd actually is? Tweet of the Day. Welcome to the first day of #MMCcon ! Unable to attend? Other Good Reads.

Press Release 40

Press Release Tools Tips Conference 40

Higher Logic

OCTOBER 29, 2015

The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI. How do you increase your community’s value? Define a compelling shared purpose and value for your community. What do you do?

CA 120

CA Products Process Strategy 120

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

LMS 150

LMS Raleigh Content millennials 150

Associations Now

OCTOBER 19, 2015

There are plenty of inbound marketing tools out there, but how can your association know which to invest in? Trying to separate the tools that can actually help your association reach its target audiences from the tools that fail to impress? But what separates Sprout from the multitude of other social media admin tools?

Social Media 40

Social Media Tools Communications Team 40

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Plus: a new tool designed to “unlock the potential of voice.” Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog.

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

Associations Now

SEPTEMBER 9, 2019

In 2015, the event made it to Microsoft Edge in Windows. In an article on the marketing site Convince & Convert , contributor Kathy Klotz-Guest makes the case that too much polish might actually be a bad thing. Does multiway communication make sense for you? Slowly, though, the company has started to expand its horizons.

Video 75

Video Examples Social Media Software 75

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective?

Content 40

Content Email Marketing United States Survey 40

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Social Media 120

Social Media FAQ Boston Content 120

Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. A private member community is a networking and branding tool that will help differentiate your association.

millennials 100

millennials Course Tools Industry 100

Higher Logic

JANUARY 13, 2016

Good news is, if your community isn’t very engaged or doesn’t feel sustainable, you can mold member behavior to create the environment you want. But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. It’s like a Fitbit, she said.

CA 120

CA Strategy Products Process 120

Associations Now

JULY 11, 2017

The Federal Communications Commission (FCC) under the Trump administration is attempting to roll back rules implemented in 2015, which prohibit internet service providers such as Spectrum or AT&T from blocking access to sites, slowing down the speed of certain sites, or even charging you more for increased speed or access to sites, reports NPR.

Proposal 56

Proposal Social Media Conference Report 56

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60