Remove 2015 Remove Innovation Remove Marketing Remove millennials
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Millennial’s as key to club workforce.

DC 232
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Association Chat: The Digital Organization

KiKi L'Italien's Acronym Soup

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book.

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Advance Reading for #ASAE15

Associations Now

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? In the months and weeks leading up to the 2015 ASAE Annual Meeting & Exposition , Associations Now has tapped into the wisdom of several expert content leaders on the conference slate. Can't Be There? Facebook: Visit and “like” the conference. General Sessions.

Detroit 40
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Digital Transformation: It’s All About Culture

Leading Learning

Your association may claim values like collaboration and innovation. Maybe your commitment to innovation is a little more talk than walk—you say you’re forward-thinking, but people get punished for taking a risk, at least if it doesn’t pan out. But is that really true? About the Authors. Elizabeth Weaver Engel, M.A.,

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Tuesday Buzz: The Secrets to Making Bland Brands Grand

Associations Now

The decision to make Google a subsidiary of a larger entity, named Alphabet, is prompting other companies to take another look at their own brands for innovative opportunities. On B2B Marketing , Rebecca Scully, managing director of PR firm Smarts Illuminate , explains how to rebrand without hurting your organization.

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Snack Group’s Crackerjack New Strategy: Reaching Across the Aisles

Associations Now

The group revealed at its 2015 SNAXPO event in Orlando that it is looking to expand its membership base to make different kinds of food manufacturers feel more welcome. Millennials, or those ages 18 to 34, are helping drive interest in healthier snacks. The move reflects demographic shifts that are changing the marketplace.

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Association Subculture: WIFM? Bah. WIFU!

Association Subculture

But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM. innovation. (6). marketing. (2).